CA DESIGN

CA DESIGN is FOR YOU.

The History of CHANGAN Design

Infusing the Soul, Vitality Motion

In 2017, CHANGAN introduced the first-generation design philosophy of "Vibrant Vitality" rooted in Eastern culture. This philosophy incorporated "intelligence" and "humanity" into car design, infusing the product with the "soul" of brand vitality that resonated with users.

Following this design philosophy, CHANGAN introduced classic products such as Extreme Flow&Yuyue concept car, which gained market recognition and received acclaim from the global design community, shaping the initial design identity of the CHANGAN brand.

Breaking Boundaries, Limitless Beauty

New Technology Intelligent Aesthetics design concept

When vehicles are redefined by intelligence, advancing to become intelligent companions that grow with people, CHANGAN launched the second-generation design concept "New Technology Intelligent Aesthetics" in 2020, achieving "New Technology Intelligent Aesthetics" and "Uncompromising Intelligent Experience and Ultimate Aesthetic Enjoyment". he UNI series, born from this concept, redefines "boundary-less" aesthetics with the classic "borderless grille", once again gaining favor and winning the International CMF Award.

Diverse Demands Unfold a New Auto New Ecosystem

In the present day, CHANGAN has blossomed with multiple brands, series, and models, progressively creating distinct brand designs such as "All Encompassed", "Symbiotic Aesthetics", and "New Auto New Ecosystem", providing users with an ultimate experience.

DEEPAL (Symbiotic Aesthetics)

Experience and technology dance together, guided by exploration, pursuing symbiosis. The brand aims to achieve the harmony and mutual benefit of users, nature, and technology through design. Ultimately crystallizing into the uniquely charming design philosophy of DEEPAL – Symbiotic Aesthetics.

CHANGAN AUTO (All Encompassed)

Simplicity reaches all aspects with one vertical and one horizontal, representing CHANGAN's new generation design system. "All Encompassed" draws inspiration from natural imagery, blending it with forward-looking technology, forming an ever-expanding symbol. One aspect is the pursuit of enjoying liberation, marked by sensory exploration. The other aspect seeks a return to the intrinsic, aiming for comfort and emotional experience.

The vertical symbolizes strength, inspired by cosmic beams. Whether it's gravity or breaking free from gravity, both interpret the energy capable of exploding the universe. It embodies the inherent spirit of "exploration and breakthrough". The horizontal symbolizes vastness, inspired by the horizon. The horizontal aspect symbolizes vastness, drawing inspiration from the horizon, offering a representation of China's historical balance of the atmosphere and the pulsation of life. It embodies the inherent spirit of "balance and openness".

NEVO A-Series (Inspired by light)

"Light Holding" originates from the East, derived from nature, and is the poetic term for the sun in ancient times, representing the design philosophy of CHANGAN NEVO A0. It is inspired by "Ode of the Moon": "Adept at holding the light in the eastern marsh". This signifies the sun emerging with the radiance of Fusang, symbolizing the sunrise, heralding the beautiful hope of a new day. It embodies a warmth; as the sun rises above the horizon, it bathes the earth in a gentle and bright glow.

The effortless and friendly technological intelligence mirrors the transition of light, capturing the essence of a sunrise. The relaxed and enjoyable sensory experience represents the warm and luminous incarnation of the light, while the sophisticated and elegant light and shadow design is a radiant reflection of the name. The exquisite and high-quality details are a beautiful pursuit in harmony with light. Let us hold the light as we embark on the journey to the future.

The Strength of CA DESIGN

Aside from establishing a global design center in China, CHANGAN Automobile has also set up design centers in Turin, Italy; Yokohama, Japan; and Munich, Germany.

CHANGAN Automobile has now gathered over 40 design experts and 900 designers from 31 countries, successfully establishing an uninterrupted 24/7 global design system.

Awards and Accomplishments

In 2023, CHANGAN successfully applied for two awards in the DIA&FCD (Forbes) competition, the Red Dot Product Design Award, the Chongqing "Design 100" series selection, and the International CMF Design Award, totaling six categories of awards.

Among them, the DEEPAL L07 won the Red Dot Product Design Award, marking a breakthrough for CHANGAN Design in the Red Dot Awards. This has established the image of CHANGAN Design as a leader, enhancing the international visibility and reputation of the CHANGAN brand.

The CHANGAN NEVO E07 has won the 2024 iF Design Award for its highly innovative design concept. This forward-thinking approach focuses on delivering an intensely immersive driving experience and unmatched user satisfaction. Provide consumers with an unprecedented drive experience.

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