In 2018, CHANGAN Automobile officially launched and implemented its new intelligent strategy the "Dubhe Plan". With "New Auto Species, New Ecosystem" as its guiding principle, CHANGAN placed a strong focus on the design of intelligent solutions for new automotive tracks, overall solutions for intelligent driving, and comprehensive solutions for intelligent interaction.
This swift initiative aimed to build CHANGAN Automobile's core competency in intelligent technology, bringing about a revolutionary enhancement in user experience.
The ultimate objective was to craft a sophisticated driving environment, thereby reshaping an entirely novel digital and intelligent ecosystem connecting people, vehicles, and lifestyle.
In the age where the competition of energy transitions into the competition of intelligence, CHANGAN Automobile remains committed to its corporate mission of "Lead the Auto Culture for a Better Life".
CHANGAN has introduced a tangible implementation plan for the concept of a "Software-Defined Car", the SDA during this transformative period. SDA, which originally stands for "Super DNA", represents an intelligent automotive super-digital platform that is freely definable and self-evolving. It consists of six layers from L1 to L6, embodying a centralized electrical architecture, service-oriented software architecture, and standardized and abstracted hardware architecture.
With four major features including "plug-and-play hardware, programmable scenarios, on-demand ecological adaptability, and self-evolving systems", SDA is a concentrated manifestation of intelligence, low carbon, mobility, and technology in the new era of intelligence. It brings users safer intelligent driving, more enjoyable smart interactions, and a more diverse intelligent ecosystem.
The age of "Digital Intelligent New Vehicles" is now upon us, marking the emergence of a new automotive species. Leveraging the globally leading SDA architecture, CHANGAN Automobile is propelling the evolution of cars from "mobile machines" to "Smart and Intelligent New Vehicles".
This initiative aims to create a continuously evolving species of intelligent vehicles with enhanced intelligence quotient (IQ) and emotional quotient (EQ). These new vehicles are endowed with three key capabilities: "Smart Brain", "Smart Body", and "Smart Service".
This transformation is geared towards providing users with a transformative and comprehensive intelligent mobility experience across all scenarios.